The Greatest Businesses in the History of Capitalism

Subjectively judging by both the peak, durability, inherent brilliance and execution of their business models:

Coca-Cola
Microsoft
Phillip Morris
General Electric
Wal-Mart
Berkshire Hathaway
Disney
IBM
American Express
McDonald's
AT&T
Standard Oil / Exxon-Mobil
NewsCorp
Gillette

Honorable mentions:
Sony
Google
Goldman Sachs
Nucor
Kellogg
Proctor & Gamble
Fannie Mae
Boeing
3M
Hewlett-Packard
Toyota
Sears
Xerox
Kodak


My goal over time is to do writeups on these and explain what made them such amazing businesses. Think an investor's version of Jim Collins' books. Before I do this, however (because it's going to take me a long, long time)... does anyone have any nominations for additions to or subtractions from this list?