"I want my future husband to be diligent about money," a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. "Playboys are no good." She's one of five women featured in the page, which says "Men who hold JGBs are popular with women!!"
The ministry commissioned the ads to appeal to citizens for money at a time when record government borrowing threatens to outstrip demand. Prime Minister Naoto Kan, who took office yesterday, said he doesn't have an instant fix to rein in the world's largest public debt.